On April 1st, 2020, Illumination announced an updated release date for July 2021, however, it was later changed in March that year to July 1st, 2022, which became the official release date. On March 19th, 2020, Illumination studios rescheduled the release date for The Rise of Gru due to complications with the COVID-19 pandemic. News of the upcoming movie hit Twitter on May 21st, 2019 via a tweet from the account DiscussingFilm, earning over 440 likes in three years (shown below). Additionally, the original Minons movie, released in 2019, grossed roughly $1.16 billion. The movie would follow Despicable Me 3 which was released in 2017. The original theater release date that was announced was July 3rd, 2020. Among the nearly a dozen companies involved in the partnership include McDonald's, General Mills, Tic Tac, Hostess, Amazon and Kotex, as well as major media and tech companies like the UK's Sky Broadband and China's VIVO, as well as Universal's parent company Comcast.On May 21st, 2019, Minions: The Rise of Gru was announced by Universal and Illumination studios as the sequel to Minions. On June 11th, 2015, Minions, the third and prequel to the first two installments in the Despicable Me franchise that focuses on the lives of the titular characters, premiered in London, with the worldwide release scheduled for July 10th, 2015.ĭuring the weeks leading up to the box office premiere in July, a wide variety of Minions-themed merchandises, products and tie-in advertisements began popping up in retail stores and the mainstream media under the largest-scale and most expansive promotional campaign launched by the film's distributor Universal Pictures in its history. (shown below, left) Minions are often inserted into already popular image macro memes including Grumpy Cat (center) and Ancient Aliens (right). Fan Artists often put the Minions into different fandoms, like The Simpsons. The films Minions, yellow oval shaped creatures that help Gru in the films and are often featured heavily in the films’ trailers, have gained their own following, especially on Tumblr and DeviantArt, where there are over 67,000 submissions under the Minion tag. On August 18th, 2013, YouTuber Benjamin Storrusten uploaded a video compilation of the Minions' most memorable moments from the first two films in the series, accumulating more than 34 million views over the course of approximately two years. In 2013, an additional set of three short films starring the Minions, Puppy, Panic in the Mailroom, and Training Wheels were released as part of the DVD edition of Despicable Me. In July 2012, a simulator ride attraction named Despicable Me: Minion Mayhem opened up at Universal Studios Florida, which features a short film starring the characters. In 2013, the yellow pill-shaped characters made their reprisal in the sequel film Despicable Me 2 (shown below, right), in which the Minions play a larger role in the storyline as some of them are turned into purple-furred mutant savages by another villain Eduardo Pérez.Īs the popularity of the minor characters continued to grow, three short films loosely connected to the storyline of Despicable Me were released with the DVD edition that same year, Home Makeover, Orientation Day and Banana, in all of which the Minions are prominently featured as main characters. Upon the premiere of Despicable Me in 2010, the film was mostly met with positive reviews from the critics and moviegoers, many of whom also highlighted the adorability of the curious and mischievous Minions for their cute appearance and quirky demeanors. The Minions were first introduced as the supervillain antagonist Gru's personal army of clumsy but lovable assistants in the original film Despicable Me (shown below, left).
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